A creative tool for anyone. One simple phone photo is enough.
Guided by you.
Lower-impact workflow
Every failed AI generation has a cost. Make It Lux helps reduce unnecessary trial and error by guiding each project through product review, creative options, and storyboards before video generation begins.

01
Original phone photo
One imperfect product photo is enough to start.

02
Generated image
Selected from multiple options to influence product shape, material, colour, setting, light, and mood.

03
Storyboard
The camera path is planned before the ad is generated.
04
The final generation happens after the product, setting, and storyboards have done their job.
Fashion. Food. Beauty. Homewares. Whatever you sell — we turn it into campaign-ready content.
Vision
Analyses your product and brand
Direction
Drafts the creative brief
Translation
Optimises for the image models
Generation
Different tools for different jobs
Real pipeline. Real craft. The output feels considered, not random.
For independent makers, restaurants, and small product brands across fashion, food, beauty, hospitality, and homewares. If you've invested in a beautiful logo and a considered website — this is for you.
I
Full multi-format campaigns from one confirmed favourite.
II
Saved brand aesthetics, consistent across every shoot.
III
Cohesive storytelling across an entire product line.
Start with a one-off test shoot. Monthly plans are there when you're ready.