Pricing

Plans for cinematic product content.

Start with one product photo. Create cinematic ads, product videos, studio images, and social content in minutes.

Free

$0

Explore what creators are making.

  • Browse the Discover feed
  • View real creator shoots
  • Tap to compare original photos
  • No generations included
Best first step

Tester

$29one-time

650 Lux Credits to try a complete first campaign.

  • 1 batch of 8 Studio Images
  • 1 Cinematic Ad plus 1 revision
  • Or up to 3 Lux Product Videos
  • First-time only
Launch

Starter

$40/month

Billed annually

Launch your first campaign.

  • 750 Lux Credits monthly
  • Cinematic Ads include storyboard direction and final ad
  • Create Studio Images, Lux Product Videos, or Cinematic Ads
  • Starter Lux Credit top-ups available
  • Saved to My Shoots
Most popular

Pro

Build campaigns, every month.

$80/month

Billed annually

Up to 5 Cinematic Ads

1,500 Lux Credits / month

  • Up to 5 Cinematic Ads
  • Or up to 10 Lux Product Videos
  • Or up to 120 Studio Images

Example mix: 3 Cinematic Ads, 2 Lux Product Videos, and 24 Studio Images

Monthly Cinematic Ad capacity

  • Cinematic Ads include storyboard direction and final ad
  • Saved brand profiles
  • Priority generation
Scale

Business

Scale product content.

$160/month

Billed annually

Up to 10 Cinematic Ads

3,000 Lux Credits / month

  • Up to 10 Cinematic Ads
  • Or up to 20 Lux Product Videos
  • Or up to 240 Studio Images

Example mix: 6 Cinematic Ads, 4 Lux Product Videos, and 48 Studio Images

Monthly Cinematic Ad capacity

  • Higher monthly Lux Credit volume
  • Saved brand profiles
  • Priority generation
  • Built for regular campaign production

Top-ups

Lux Credit top-ups

Need more room this month? Starter, Pro, and Business members can add extra Lux Credits without changing plans.

$30

300 Lux Credits

$60

600 Lux Credits

$120

1,200 Lux Credits

Available for Starter, Pro, and Business members.

Failed generations are handled automatically and do not count against your plan.